Last updated: 11/4/2026
This section explains how Blue Force Gear, Inc ("Blue Force Gear," "BFG," "we," "us") collects, uses, and shares information in connection with our text message (SMS) program. It supplements our general Privacy Policy. If there is a conflict, this section controls for SMS.
1. What the program is
When you opt in, Blue Force Gear sends recurring marketing text messages to the mobile number you provide. Messages may include promotions and discount codes, new product and limited-edition announcements, sale and event reminders, back-in-stock alerts, and reminders about items left in your cart. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of any purchase.
2. Information we collect
If you sign up for SMS, we collect:
- your mobile phone number;
- the date, time, and method of your opt-in (for example, a website sign-up form or checkout), and your consent status;
- your replies to our messages, including STOP and HELP requests;
- your IP address and the approximate location derived from it (see Section 6); and
- information about how you interact with our messages and website (for example, links clicked and purchases made), and any other information you give us, such as your name or email address.
3. How we use your information
We use the information above to send the messages you signed up for, personalize offers, respond to your requests, measure and improve our marketing, keep a record of your consent, and comply with the law and carrier requirements.
4. Abandoned cart messages
Our website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via SMS.
5. How we share your information
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We do not sell or share your SMS opt-in data or consent status with third parties for their own marketing purposes. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
These SMS sharing limits apply to your SMS opt-in and consent status regardless of any more permissive data-sharing provisions elsewhere in our general Privacy Policy. Any general provisions that would allow the sharing or sale of personal data to non-affiliated third parties do not apply to your SMS opt-in data or consent status.
6. Location information
When you visit our website or respond to one of our text messages (for example, by tapping a link in a message), we collect your IP address and use it to determine your approximate geographic location, such as your city, state, and country. We do not collect precise GPS or device-level location through our SMS program. We use this approximate location to show relevant content and offers, estimate shipping and tax, prevent fraud and abuse, comply with applicable law, and understand where our customers are. We do not share this location information with third parties other than the service providers described in Section 5 that help us operate our website and messaging services. You can limit IP-based collection by using a VPN or similar tool, though some features of our site may not work as intended.
7. Your choices
- Opt out: Reply STOP to any message at any time. You will receive one confirmation message and no further marketing texts unless you opt in again.
- Help: Reply HELP for assistance, reply directly to any message to reach us, or contact us at info@blueforcegear.com or (912) 330-9166
- Access, correction, or deletion: You may ask us to access, correct, or delete your personal information as described in our general Privacy Policy or by contacting info@blueforcegear.com.
8. Data retention and security
We keep your phone number and consent records for as long as you are subscribed and for a reasonable period afterward as needed to prove consent, honor opt-outs, and meet legal obligations. We use reasonable administrative, technical, and physical safeguards to protect your information; no method of transmission or storage is completely secure.
9. Related terms and contact
Program terms (message frequency, rates, carrier disclaimer, how to opt out) are in our SMS Terms of Service at [BFG TO PROVIDE: LINK TO SMS TERMS OF SERVICE]. Questions about this notice: info@blueforcegear.com or Blue Force Gear, Inc., 166 Pine Barren Road, Pooler GA 31322.
Appendix — Suggested sign-up form consent language
For BFG's web team. This is not part of the published privacy notice. Place it directly under the phone number field on every SMS sign-up form, with the Privacy Policy and SMS Terms links live. Do not pre-check any consent box.
By entering your phone number and submitting this form, you consent to receive recurring automated marketing text messages (such as promotions and cart reminders) from Blue Force Gear at the number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to unsubscribe or HELP for help. See our [Privacy Policy](LINK) and [SMS Terms](LINK).